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Hi! I'm Elena! Welcome to my travel blog Creativelena.com.
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Travel Trade Show “ReiseSalon”: Sustainable Travel #inVienna & the Second Austrian Travel Blogger Slam

Tourism Product Development, Workshops & Conferences, PR & Blogs, Project Space , , 0

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The phone rings. It is a Wednesday evening. That is, three days ahead of the annual Austrian travel trade show “ReiseSalon” at the Palace of Schönbrunn, a truly beautiful venue for an equally unique conference. “Elena … Care to participate in our travel blogger slam still? We know it’s last minute but … we’d really appreciate your presence there.” Can’t refuse your Austrian colleagues Christina Neumeister-Böck & Thomas Reischer now, who have been preparing this event for months, can you.

So yes, I answered. Yes of course! I’ll join you. Because despite the short notice, I feel that I really have something to say and share with an audience right now …


… my love for Canada. The wonderful people I’ve met. My kind of happiness (or #Reiseglück, as we say in German). And the vibe continues: All of a sudden, the audiences & jury vote me second in the contest.!

“Let’s not win this”, my inner voice insists. Most of my other travel writer colleagues & friends have been preparing their presentations for weeks, if not months now. I do not want to appear overriding their efforts. But then, the sudden excitement from being back on stage kicks in, the tingling nerves from being among the finalists, from not being third but … second! Wow! Talking about my Canada travel magic has been honest, straight from my heart. And I believe people have felt it. To reach out and touch people’s hearts with my bookTo embrace the soul of a nation, transforming the very traveller’s selfTo find your place in the heart of people … My kind of happiness from travelling, or #Reiseglück, I conclude during my speech, are the people I meet wherever I go.

Standing ovations. I return from being on stage, walk over to my friends & colleagues, overcome with emotion as my friend Janett is in tears. “Elli … You were beautiful. You just … made me completely speechless. Thank you, so much.” – “Well, this is all I could have possibly hoped for”, I say to Janett, struggling to find the words for myself. “Thank you so much for joining me on this trip to Canada, and for sharing many precious moments with me there.”

"Mein Reiseglück ist es ...

#Reiseglück: Speaking in front of my Vienna audience about the magic of travelling in Canada …


... einer meiner besten Freundinnen bei den Momenten ihrer tiefsten Entspannung zusehen zu können."

… and how sharing precious moments with dear friends abroad, such as finding this perfect beach in Victoria, Vancouver Island, British Columbia, can lead to utter peace, and happiness shared indeed.


"Mein Reiseglück sind die Menschen ..." DANKE Dir, liebe Christina Neumeister-Böck sowie Team, für die tolle Organisation der Messe ReiseSalon & unseren ReiseBloggerSlam!

“Happiness are the people you meet …” here and there: THANK YOU, dear Christina Neumeister-Böck and team, for the great organisation of the “ReiseSalon” travel trade show, and for our conference during the Austrian Travel Blogger Slam!


Gratuliere auch der lieben Gewinnerin, Kollegin Theresa Steinkellner von www.TravelWoman.at (ganz links im Bild mit ihrem Hauptgewinn - einer Kreuzfahrt von Costa!) ...

Congratulations to my fellow Austrian travel writer and winner in the slam, Theresa Steinkellner, who blogs at www.TravelWoman.at (picture on the left), winning herself a cruise spot on the Mediterranean Sea with Costa Cruise Ship Company! …


... was wären wir alle schließlich ohne unser Team, unsere Freunde, unser Netzwerk? <3

… after all, where would all of us be without each other’s support? <3 Thank you, dear Sabine, dear Jürgen, for your warm words of welcome after returning from Canada … “So good to know you’re back, dear Elena. We really missed you, you know.” So did I, my friends! So did I.


Watch the entire #Reiseglück video featuring some of my speeches and presentations during the slam here:


Apart from hosting the Second Austrian Travel Blogger Slam this year, the organising committee of the ReiseSalon travel trade show came up with something even more innovative in Austria: To hire us travel bloggers as “travel ambassadors” during the event, building bridges between exhibitors, customers, and the travel savvy audience that came for the two-day show. To this end, we were each wearing different T-Shirts featuring our areas of travel expertise through Hashtags # such as: #KreativReisen, #GenussReisen, #Österreich, etc. (as the event was predominantly in German). Check this out.

Zur Einstimmung versammelt sich ein guter Teil des ReiseBlogger-Teams am Beginn des ReiseSalon in Wien ...

Here we are, starting to the left with Thomas Reischer, of the ReiseSalon organizing committee, Melanie & Jürgen Schlotze of LifeTravellerz.com, continuing with Angelika Mandler, of WiederUnterwegs.com, dear Tom Gordeyns in the upper right corner, together with his wife Sabine Mey-Gordeyns (center) of Travelstories-Reiseblog.com, Gudrun Krinzinger, of Reisebloggerin.at sitting right beside me, as well as Katja Wegener who writes for WellSpa-Portal.de & Gerhard Liebenberger – Andersreisender.net.


Selbiger (Gerhard & Thomas) stecken auch hier in Vorbereitung des ReiseBloggerSlam nochmals die Köpfe zusammen ...

Again here, Gerhard & Thomas are discussing last-minute details ahead of moderating the Second Austrian Travel Blogger Slam …


... und / oder beraten Kunden, Aussteller & Besucher, wie hier Tom Gordeyns mit DI Elvira Kreuzpointner vom Österreichischen Umweltzeichen.

… while many of us are out & about talking with customers, clients, and networking partners, such as travel writer and content producer Tom Gordeyns here with Elvira Kreuzpointner, of the Austrian Eco Label in Tourism.


Auch mir ist es eine Ehre und Freude, nicht zur Rede & Antwort zu stehen, sondern gar auch alte Bekannte wie "meine Kreativ-KollegInnen" aus Cerdeira im Herzen Portugals wiederzufinden ...

Lovely to find so many like-minded people around, such as these two ladies here from Cerdeira in the heart of Portugal, a place I last travelled to well over two years ago …


... sowie natürlich über mein Thema, "Kreativ Reisen & mein Buch", reden und präsentieren zu können ...

… lovely, too, being able to talk about some of my favourite things in the world: (Creative) travelling as well as my book …


... vielen Dank, liebes Team des ReiseSalon 5.0! Es hat mich wirklich sehr gerührt, dabei sein zu können ... Ich freue mich schon auf das nächste Jahr mit Euch !!!

… ReiseSalon, what a party in 2016 !!! You guys have really moved me here. Can’t wait to see what’s next!


To recover (and inspire ourselves), we have visited several sustainable travel & food businesses in the Austrian capital city, each distinguished with the prestigious Austrian Eco Label in (Food) Tourism.

Thanks to the Austrian travel trade show ReiseSalon taking place, we had a chance to stay in and explore Vienna under a different light: Heading out to meet the team at “Lunzer’s Maßgreißlerei“, a local food shop that is completely package-free! Andrea Lunzer is located right next to Roman Mayrhofer, who runs his family-owned & operated Hotel Der Wilhelmshof according to fully sustainable business values: “My entire family and I grew up about a hundred kilometres from here, in the Vienna Forests. There was no option, but to think and act ecologically. This is something we have always continued to do, and why not start a green revolution from the heart of the Vienna hotel industry ..!” I just love talking to, and listening to Roman’s clever speech, success and development. Whether it’s the art around the building and inside the rooms, the warm colours everywhere, the modern solar panels on the roof of the building, the clever, energy-saving wiring or the happy vibes transmitted by the team (or a complete mix thereof); I simply feel welcome here.

As we get hungry, Roman takes us to the Restaurant Labstelle, roughly translating to “refreshing food den”. This lovely restaurant is located about a twenty minutes’ walk across the inner district of Vienna, and I vow to be back sooner rather than later: The “Labstelle” is a true paradise for foodies, and has also recently been awarded the Austrian Eco Label in Tourism & Hospitality for their environmental efforts. Check this out.

Frische begrüßt uns zunächst in Andrea Linzer's Maßfreißlerei unweit des Wiener Kraterstern ...

Fresh, fresher, freshest: Shopping like at the farmer’s market, every day in the heart of Vienna at Andrea Lunzer’s Maßgreißlerei …


... ein wahrer Hafen der Gemütlichkeit sowie des guten Geschmackes ...

… a true haven of peace and yummy foodie delights, all unwrapped and up for grabs …


... bei dem wer Glück, Zeit und Interesse hat, auch gerne mit der Besitzerin Andrea Lunzer selbst ins Gespräch kommt: Lebhaft erklärt sie, wie sie vor Jahren aus dem Burgenland nach Wien und zur sogenannten "Maßgreißlerei" gekommen ist.

… Andrea explains how many of her clients bring their own recyclable and resealable food bags, helping to save costs to the environment. As she is pretty smart (and innovative) about what she does, the media has since offered her good coverage in town.


Nur zwei Straßen später sitzen wir abends mit Roman Mayrhofer, operativer Geschäftsführer des Hotel Der Wilhelmshof, beim abendlichen Getränkerunde zusammen ...

Only two streets away, we sit down and discuss all things life, food, and running a major hotel business in accordance with ecological principles, with Roman Mayrhofer at the Hotel Der Wilhelmshof …


... lauschen der kunstvoll-kreativen, aber auch sehr nachhaltigen und umweltorientierten Philosophie des Hauses ...

… art, comfort & top environmental standards in perfect unison here …


... die sich bis ins kleinste Detail widerspiegelt : Hausgemachte Marmeladen zum Frühstück - hier eine Selbstverständlichkeit.

… not to forget all the little details, such as these home-made jams during breakfast …


... ebenso wie das täglich frische, herrliche Brot hier: Nach gut zwei Monaten Kanada liegt mir der Geschmack der Heimat überaus gerne wieder auf der Zunge ..!

… and yes, I have missed my true Austrian bread ..!


Auch für die Abstelle solltet Ihr Zeit einplanen : Sämtliche Menüfolgen und Speisen- sowie Getränkeauswahl hier, ein Hochgenuss!

Do bring time to enjoy the beautiful food at the “Restaurant Labstelle”, too!


Wien, #Umweltzeichen & #ReiseSalon : Wir kommen wieder, keine Frage! Bis zum nächsten Mal, wenn es wieder heißt : Die Blogger sind los ...! (c) ReiseSalon

Vienna & the Austrian travel bloggers : We’ll be back for sure …! Brace, brace, dear team at the “ReiseSalon”! (c) ReiseSalon


Check out all of my Vienna (foodie) travel and conference photographs here:


Disclaimer: We have been supported on this trip by the Austrian Eco Label as well as Hotel Der Wilhelmshof and the entire team at the travel trade show ReiseSalon. All opinions are my own.

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Written by Elena

Elena writes about creative destinations, shares her personal travel stories and brings inspiring photography & interesting news updates home to you. Her mission is: "Continue to be amazed at this world, one creative travel experience at a time."

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