New Campaign for the Austrian National Tourist Board: “Creative Tourism Austria”

Back in Vienna: Only one week after returning from my exciting South America trip, I have already scheduled my first “business meeting” today. Thank you, dear colleagues at ANTO (Austrian National Tourist Office) for the warm welcome reception back home (complete with flowers for the International World Happiness Day!) and oh those delicious “Kipferl” sweet rolls … Coming home can be so nice after all (despite being infused with the travel bug!).

Rechtzeitig zum Frühjahrsbeginn grüßen hier bereits die ersten Märzbecher. Schön :)

Just in time for spring: “Märzbecher” flowers are already in blossom here. Beautiful 🙂


Creative Tourism Austria partners with ANTO in Vienna

It’s a small world, after all. Say tourism talks in Austria, and you are guaranteed to meet somebody familiar either from your studies, your previous work or your current position in the travel industry. On this occasion, I have come specifically to talk to Iris Wermescher, responsible for the German market at the Austrian National Tourist Office in Berlin. For two years now, we have been working at developing and establishing Creative Tourism Austria responding to a growing international market trend for “hands-on holidays“: Feel yourself while travelling, do something creative, discover new skills such as brewing your own beer, cooking, writing, photography or even learning how to sow your own Dirndl dress – the choice is endless and reflective of the very unique cultural aspects of each region in Austria.

I love working on creative travel, as much as I enjoy this form of travelling myself !! Together with travel bloggers, we have already had many successful creative blog trips, too, such as baking our own bread at Kalchkendlalm in Salzburg or during a wood carving lesson in Burgenland, in the east of Austria. Especially new media coverage, such as instant videos, photography and social media sharing, allows for a direct and unmediated expression of the fun we have while travelling creatively. Thank you to everybody who has already joined in! There will be much more this year 🙂 .

Die Tagung findet heute in den prunkvollen Barocksälen des MOYA - Museum Of Young Art - im Herzen der Bundeshauptstadt Wien statt.

The conference is taking place in the mighty halls of the MOYA – Museum Of Young Art – right in the heart of the capital city Vienna.


Markus Wiesenhofer und ich haben an derselben Tourismus-Universität studiert: So etwas verbindet! Hier tauschen wir uns aus, er arbeitet für den größten Kulturbetrieb Österreichs die Schloss Schönbrunn GmbH welche jährlich an die drei Millionen (!) Besucher empfangen. Da gilt es, kluge Strategien zu haben!

Markus Wiesenhofer and I have studied at the same tourism university in Krems, Lower Austria: Can’t forget the good old student times! He is now working at Schönbrunn Palace, receiving over three million visitors a year – congratulations Markus, some good strategies are definitely needed here.


Danke Iris für das nette und interessante Gespräch rund um eines meiner Lieblingsthemen, "Kreativ Reisen"! Ich freue mich, wenn wir uns Anfang Mai in Berlin wiedersehen.

Thank you Iris for sharing an interesting talk about working together promoting “creative tourism”: I hope to see you again at the beginning of May in Berlin!

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