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Hi! I'm Elena! Welcome to my travel blog Creativelena.com.
For me, it is all about “life-seeing instead of sightseeing”: Join me as I create, eat & live my way around the world. Curious?

*Check out my book, “The Creative Traveler’s Handbook”, for learning more about what we mean by creative travel. Travelling means the world to me, makes me fit for everday life and sometimes, I trust, also calmer on the inside. Read this blog with a smile, share what you love and remember to check back regularly: After all, when was the last time you did something for the first time?

Meet & Greet: Austrian Travel Bloggers meet at the country’s largest trade show in Vienna

Tourism Product Development, PR & Blogs, Project Space 0

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It was the most beautiful time of the entire trade show “Ferienmesse Wien”. “Do they offer free goodies here?”, is what visitors passing the stand of Creative Tourism Austria might have been thinking, watching about 30 journalists & travel bloggers gather for an interesting networking event at the largest travel trade show of Austria. Finally we meet! Nice to see you here. Thanks for coming! Tine says: “Here’s another beer for you!” offering each participant some good old Austrian Stiegl beer from Salzburg. Stiegl brewery is a member of the Creative Tourism Austria network and offers such exciting travel experiences as learning how to brew your own beer in Salzburg. After brewing our own beer in the city of Salzburg last year, I really want to go back and repeat the experience. On this day, Tine and her colleague Stephanie meet the collective of the Austrian travel bloggers for the first time: “We hope you come and see us soon! Of course, we are interested in further successful cooperation.”

Voller Elan: Im Bild rechts Franz Roitner, kreativer Mastermind der neuen Freizeitplattform www.kurzurlaub.at und Gründer der Reiseblogger-Plattform Österreichs www.reiseblogger.at.

Full of passion: Franz Roitner (right), creative mastermind of the new travel platform www.kurzurlaub.at as well as founder of the Austrian Travel Bloggers Network www.reiseblogger.at.

Kennen wir uns? Beim Netzwerken und Austausch in fröhlicher Runde fließen die Ideen.

Nice to meet you! At the creative gathering, many new ideas are born.

Zeitgleich stellen wir über den Reisemesse-Stand von Kreativ Reisen Österreich das neue Urlaubsmagazin 2014 mit vielen spannenden und kreativen Reiseerlebnissen in ganz Österreich vor: Brotbacken auf der Alm & Silberschmuck selbst gestalten gehören dabei zu meinen Lieblingen.

At the same time, Creative Tourism Austria present their new travel magazine 2014 with lots of interesting and creative cultural activities for travellers around Austria.

Brotbacken auf der Alm & Silberschmuck selbst gestalten gehören dabei zu meinen Lieblingen: Wie das geht, berichte ich Euch hier.

Baking your own bread or learning how to make real silver jewellery in Austria are among my favourite creative activities: Let me tell you how this works.

Für gute Stimmung sorgen unter anderem diese beiden reizenden Damen: Katharina Baumfried von der Veranstaltungsagentur Baumfried links mit Ulrike Müller-Kaspar rechts, welche im niederösterreichischen Weinort Langenlois eine Filz- und Wollwerkstatt betreibt - "Die Spindel".

Among others, we are hosted by and spoiled to the good humour of these two ladies: Katharina Baumfried of the event agency Baumfried on the left with Ulrike Müller-Kaspar on the right, who runs a creative felt making and wool workshop “Die Spindel” in Langenlois, Lower Austria.


Journalists ask, travel bloggers answer. And vice versa. It is good to see that the media landscape slowly grows together joining forces – in the light of creativity, a happy atmosphere and (most likely) the excellent Salzburg Stiegl beer.

I have already “met” Florian, of Travel Pins, by him joining my blog parade in November 2013 – finally we also meet in person. The same happens here at the travel blogger gathering with Tamara Bogner, who writes on www.coupledays.at. Working in the Social Media content department, she talks about her interesting professional goals. With Gudrun Krinzinger (reisebloggerin.at) & Angelika Mandler (Wiederunterwegs.com), we have already shared many a creative blogtrip together. Besides us online travel writers, there is also a growing number of “blogging journalists” or bloggers with a background in journalism, PR or Social Media present at the networking event – once more a sign that the borders between traditional and new media journalism are starting to blur.

My dear Austrian colleague Günter Exel is an example for this trend – he rose from a “classic journalist” to one of the country’s top networking & digital (Twitter) experts. Once, you find him tweeting live from the Vienna Travel Trade show, then again from Asia, then the World Travel Market in Brazil. Cool thing! We sure can learn a lot from Günter. Brigitte Pfisterer, of Nethotels.com also approaches me in a constructive way: “Elena, how can one support you?” I get so happy over this kind of comments and feedback, showing after all that “our travel blogging activities” are taken more and more serious.

Last but not least, I want to say a big word of Thank you to Charlotte Ludwig, of PRPlus, who since our meeting at the ReiseSalon Travel Trade show last year has turned out to be an active, key networking person between the travel industry and travel bloggers in Austria: Being the experienced tourism and PR expert she is, this is a very valuable sign of support to all of us. Cooperation efforts such as these where many years of experience pair up with fresh energy are what makes long-term, sustainable efforts for all parties possible. We hope to set internationally renowned, positive examples for such cooperation. Exciting news, in any case!

Die Ferienmesse Wien: Einmal mehr kreativer Angelpunkt für erfolgreiche Treffen und Kooperationen.

Vienna Travel Trade Show: Once more a sign for successful cooperation and network meetings.

Herzlichen Dank Dir, liebe Charlotte Ludwig (links außen im Bild) für die Unterstützung unseres Reiseblogger-Treff! Das findet auch Gudrun (rechts außen) spitze! ;)

Thank you so much, Charlotte Ludwig (on far left) for supporting our travel blogger gathering! Gudrun, too (seen on far right) thinks this is great! 😉

So "ganz nebenbei" werden wir dabei kreativ unterhalten: Direkt am Messestand von Kreativ Reisen Österreich fertigt die talentierte Ulrike Müller-Kaspar Wollfäden und verarbeitet diese auf ihrer modernen Waldviertler Spindel zu hübschen Winterschals!

Right underneath our fingertips, Ulrike Müller-Kaspar works away happily and creatively demonstrating creative travel by making beautiful wool scarfs in Vienna.

Auch Katharina Baumfried, ihres Zeichens "Strudengauer Leitnweibl" aus Oberösterreich, hat für alle Anliegen ein offenes Ohr.

Katharina Baumfried, too, is very interested in this kind of network exchange and offers support for all kind of questions and enquiries.

Rückblick in die kreative Runde: Unser Reiseblogger-Treffen war ein echter Erfolg! Ich bin schon gespannt, wo & wann wir uns wiedertreffen :D

Looking back: Our travel bloggers meeting at the Vienna Travel Trade Show was a huge success! I am already curious where & when we will meet again. Let’s see 😀

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Written by Elena

Elena writes about creative destinations, shares her personal travel stories and brings inspiring photography & interesting news updates home to you. Her mission is: "Continue to be amazed at this world, one creative travel experience at a time."

Ready for learning even more about creative travel?

Elena has recently published "The Creative Traveler's Handbook". Chock full of inspiratinal stories, travel tips and advice, it offers everything you need for planning and managing your next creative escape, addressing beginners and experienced travelers alike. Here's how to get your hands on it now!
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