You wouldn't be here if you weren't curious.*

Hi! I'm Elena! Welcome to my travel blog Creativelena.com.
For me, it is all about “life-seeing instead of sightseeing”: Join me as I create, eat & live my way around the world. Curious?

*Check out my book, “The Creative Traveler’s Handbook”, for learning more about what we mean by creative travel. Travelling means the world to me, makes me fit for everday life and sometimes, I trust, also calmer on the inside. Read this blog with a smile, share what you love and remember to check back regularly: After all, when was the last time you did something for the first time?

Creative Storytelling Workshop through Creative Tourism Austria

Tourism Product Development, Workshops & Conferences, PR & Blogs, Project Space , 0

Table of Contents

MAKE ME CARE! Why should I listen to you? What story does your person, your hotel, your offer tell me? “A so-called ‘Plättenfahrt’ on lake Aussee essentially means selling a dream to our clients”, Mrs Stocker, managing director of the hotel Erzherzog Johann in Bad Aussee, explains: “If we then manage to surprise their culinary imagination with our local lake brass specialities and allow them to ‘swim right into the landscape’ from our modern Johann Sky Spa, our guests will dive into and finally live the very stories we own.”

Honesty, simplicity, authenticity & the “courage to be who you are“: This is what travellers and visitors expect of a place or a person they visit. A hotel, a business philosophy, has to be palpable, honest and credible, focusing on many small details that are rooted in one’s own, unique and personal story. The seats used in the spa of Hotel Erzherzog Johann are made from traditional local “Loden” fabric. The ‘Plätten’ dinner on lake Toplitz is inspired by the historical tradition of the Erzherzog Duke Johann himself, who used to go out on the lake. “Beerige (Glücks)Pilze” or “G’wuzelt, g’rollt & geknetet“? What sounds like typical Austrian “storytelling” is the purpose of maintaining our interactive workshop with tourism & hotel members of Creative Tourism Austria in Bad Aussee & Bad Hofgastein: “The spa package ‘G’wuzelt, g’rollt & geknetet’ is actually inspired by words used in bakery and in the kitchen”, Mrs Stocker laughs and explains while leading us through her hotel full of stories. “Thanks to the use of creative wording & imagery, I manage to address the very target groups I would like to have at the hotel. Those who care to appreciate all the small details we provide. And who love to come back and share our stories with their friends.”

Frau Stocker (ganz rechts) erzählt im Rahmen des "Storytelling"-Workshops bereitwillig aus dem Nähkästchen.

Mrs Stocker (on the far right) is eager to share her experience and professional use of storytelling with us during the workshop.

Geschichten erzählen in Wort & Bild: Eine atemberaubende Aufnahme des "Plättendinners" am typischen Ausseer Holzboot am Toplitzsee.

Telling stories through words & images: A typical local ‘Plätten’ boat trip on lake Aussee is a feast for the senses.

Im Anschluss an das Seminar präsentiert uns Frau Stocker das Hotel Erzherzog Johann: Hier im Spa-Bereich mit kreativen Wandelementen.

After the seminar, Mrs Stocker is happy to show us her Hotel Erzherzog Johann, introducing us to the new & modern spa area decorated with local fabric and elements.

Der Johann-Spa ist aber auch wirklich wun-der-schön ...

The Johann Sky Spa truly deserves to be visited …

... hoch über den Dächern der Stadt, genießen wir vom 5. Stock aus einen traumhaften Blick auf die Ausseer Bergwelt.

… high above the chimney tops, you will find a magnificent view over the surrounding mountain landscape from the spa.

Hier lasse ich mich nach dem Workshop gleich mal nieder - Zu sehen auch gut die klasse Loden-Hocker im Johann-Spa!

After the workshop, I like to relax and unwind here, looking at the spa chairs made from typical local fabric like we learned earlier on.

Das Hotel Erzherzog Johann bietet jedem Gast einen eigenen Kräuterbalkon und verwöhnt auf der Terrasse mit Apfelrosenduft, wie schon zu "Erzherzog Johann's" Zeiten :)

Hotel Erzherzog Johann offers each guest a herbal balcony garden and spoils us to the smell of wild apple roses like in previous times. It is all very romantic really …

Beim "Storytelling"-Workshop lernen wir das Sommer-Magazin mit faszinierend guten Geschichten kennen.

During our “Storytelling” workshop at the hotel, we are introduced to the first edition of the hotel’s summer magazine: Hard work well invested!

Danke an eine produktive Teilnehmer-Runde in der Steiermark!

Thank you everybody for making our workshop in Bad Aussee, Styria, so interesting and entertaining!


“If you are who you are, you cannot be copied.”

A little further on, in the Salzburg district of Bad Hofgastein, Christoph Weiermayer, product designer & life philosopher, smiles at us. “I am not a typical hotelier and did not even want to be close to my guests in the beginning. Thanks to my wife, I am now able to express myself creatively using painting & art courses at our workshop studio. In addition to our ample lifestyle and health offer, we have therefore created a very special USP that draws on our strengths and makes me enjoy and celebrate life together with our guests and visitors!

If you are who you are, there is no need to chase after everybody else. At the Impuls Hotel Tirol in the Salzburg mountains of the Gasteinertal, we can feel the happiness, peace & charm of the couple Barbara & Christoph Weiermayer , their mirror being just as equally happy guests. It is here where you immediately feel like having a holiday: At the “Schreibstube” creative library , I feel very much at home as a travel blogger and if I feel inspired to paint or become creative, the nearby workshop is open day and night. Add to that a view of the surrounding mountain landscape, and you get close to utter creativity and happiness. I like!

Das Haus-Magazin des Impuls Hotel Tirol entschleunigt durch kreative Farb-, Bild- & Wortgestaltung. Während des Workshops analysieren wir gemeinsam die Botschaften des Betriebes an seine Gäste.

The magazine of the Impuls Hotel Tirol is naturally soothing and relaxing. During our “storytelling” workshop, we analyze the hotel’s communication strategy vis-à-vis their target groups.

Herr Weiermayer wie er leibt & lebt (und unterhält): Beim Rundgang durch das Hotel inspirieren großflächige, ausdrucksstarke Bilder auf allen Gängen & Zimmern.

Herr Weiermayer likes to entertain: All around the house, we find his beautiful images dotted on the walls and inside the rooms.

"Zum Niederknien": Entspannende Atmosphäre in den Zirbenzimmern des Hauses.

Relax. …

Im Kreativ-Atelier des Hauses drückt sich jeder Gast auf seine Art & Weise aus: "Die Gäste kommen oft nachts und malen, experimentieren. In einer wöchentlichen Vernissage werden die Werke präsentiert. Ein unglaublicher starker Rücklauf sind die Geschichten der Teilnehmer!"

At the creative workshop of the hotel, each guest chooses to express himself differently: “Once a week, we host art exhibitions run by our guests. It is quite incredible the amount of (positive) feedback we get from this!”

Im Atelier treffen wir auch tatsächlich auf diese charmante, malende Teilnehmerin welche stets gerne kreativ reist.

Here, we find one charming creative traveller painting at the hotel!

Den Geschichten lauschen wir hier ganz gespannt ...

Beautiful to listen to all the stories being told …

... und genießen den Blick auf Wellness & umliegende Berglandschaft. Solche Workshops lasse ich mir gefallen: Ein großartiges Dankeschön an die freundliche & engagierte Unterstützung aller unserer Teilnehmer!

… while enjoying a view of the surrounding Salzburg landscape: This is how I like to work! Thank you so much everyone for your professional and enthusiastic contributions!


Travel Bloggers & Storytelling in Tourism

Last but not least, I am happy to share with you one of my favourite subjects: Professional partnerships with travel bloggers. “Those who love writing should rather start a blog today than tomorrow“, I encourage our colleagues listening eagerly during the workshop, talking about examples of success in digital media strategies“A blogtrip is not an endless succession of activities: As bloggers, we like to get the feel for a place, a region or a person first, focusing on unique details that are relevant to us while talking clearly and honestly about our impressions. Every individual blogger therefore creates his or her unique creative imagery & wording about the experiences provided. Check this one out, for instance!“, I laugh and hit “play”:

Thank you, Christian Kermer, for a great travel video about the Surfworldcup in Burgenland at lake Neusiedl !!

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Written by Elena

Elena writes about creative destinations, shares her personal travel stories and brings inspiring photography & interesting news updates home to you. Her mission is: "Continue to be amazed at this world, one creative travel experience at a time."

Ready for learning even more about creative travel?

Elena has recently published "The Creative Traveler's Handbook". Chock full of inspiratinal stories, travel tips and advice, it offers everything you need for planning and managing your next creative escape, addressing beginners and experienced travelers alike. Here's how to get your hands on it now!
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