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Hi! I'm Elena! Welcome to my travel blog Creativelena.com.
For me, it is all about “life-seeing instead of sightseeing”: Join me as I create, eat & live my way around the world. Curious?

*Check out my book, “The Creative Traveler’s Handbook”, for learning more about what we mean by creative travel. Travelling means the world to me, makes me fit for everday life and sometimes, I trust, also calmer on the inside. Read this blog with a smile, share what you love and remember to check back regularly: After all, when was the last time you did something for the first time?

Travel Trade Show “ReiseSalon”: Austrian Travel Blogger Meet-up & Tripadvisor Travel Talks

Workshops & Conferences, PR & Blogs, Project Space 0

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The year 2014 marks my third visit of the prestigious Vienna Travel Trade Show “ReiseSalon” held at the Hofburg Palace, one of Austria’s top event locations. Entering here, you immediately feel enchanted, lured away to meet high-end travel partners spell-bound by the imperial ambiance of what used to be, Franz & Sissi’s very own palace. Add tweeting New Media Advocates who “grow vines” & follow the protocol of group pictures & Selfies all the way to Genuss Reisen Österreich, Austria’s gourmet hotel cooperation, and you get some quite delectable, refreshing meeting moments in a unique atmosphere.

Clear there, so far!? 😉


“Dear Travel Bloggers. Be upfront about who you are and what your business model is. (New) Media Services are worth their money. The industry has to be(come even more) professional!”

It does remain an interesting fact to be talking about the business model of your own blog and digital media strategy among several partners at the ReiseSalon here in Vienna. Genuss Reisen Österreich earlier this year have started convening international travel bloggers to visit their gourmet hotels Riegersburg, the Gut Pössnitzberg and the Stainzerhof working together with the Styrian regional tourist board. A little later, “Creative Travel in Mostviertel“, a “pilgrimage blog trip along the Via Sacra” as well as the Kleinwalsertal mountain destination in Vorarlberg have successfully hosted travel bloggers as expert digital storytellers to their respective destinations: Creativity that shows itself through well-written travel articles, inspiring news photography & videos yielding sustainable online travel echo. Even the Lower Austrian “Klösterreich” association of monasteries in 2014 chose to work with international travel bloggers, besides the ongoing culture travel campaign of visiting Burgenland in the very East of the country.

The success of such cooperation work between travel bloggers as “journalists of the new digital media age” and stakeholders in tourism marketing essentially depends on being transparent and open-minded about setting goals (“talking the same language”!), taking the trouble to actually defining those goals by involving all partners concerned and reporting on them so as to achieve the famous win-win situation for everyone. Only in this way can we all move forward as an industry, I believe.

Dies & mehr besprechen ...

Such is the talk between me & my dear travel blogging colleagues at the next Austrian Travel Blogger Meetup after #VisitLinz!, taking place at the ReiseSalon in the Vienna Hofburg Palace at the stand of Genuss Reisen Österreich. From left to right: Peter Steinwidder (Hotel Stainzerhof), Victoria Koffler (GlobeAstronauts), Anja Wendling (Rheinland-Pfalz), Günter Exel (TravelLive, TourismusZukunft), Gudrun Krinzinger (Reisebloggerin), Franz Roitner (Kurzurlaub), Katja Leber-Wratschko (Gut Pössnitzberg), Peter Gürtl (Hotel Gürtl), Oliver Pichler, Angelika Mandler (WiederUnterwegs), Maria Kapeller (Kofferpacken) & Jakob Weiss (Weltblicke)!


Das It-Girl am ReiseSalon sorgt im Festsaal bis spätabends für Stimmung ... wenn Franz & Sissi wüssten, was hier 100 Jahre später abgeht ...!

Our “It-Girl” at the ReiseSalon Travel Trade Show is there to entertain us – What would Franz & Sissi make of her all these years later, I wonder …?


Genuss Reisen Österreich zum Beispiel!

Genuss Reisen Österreich offers a warm welcome with typical local gourmet snacks from the “Green Heart of Austria” that is the province of Styria!


Spannend auch: Gottes Werk & "Teufels Beitrag", so mein Kennenlernen mit Christoph Teufl, der mit seinem Blog & Videomarketing eine ganz eigene PR verfolgt ...

Interesting to say the least: My meeting with fellow lifestyle & travel blogger Christoph Teufl, who sets his own standards & goals with his PR & video event management company …


… as may be seen in this “epic landscape video” depicting the beauty and inspiration from travelling around South-Eastern Europe:


Online Reviews: “The Good, The Bad & The Ugly”. And what essentially remains to be said about the online review business.

As I mentioned beforehand: It is an exciting moment to be talking about travel education & online travel research in the “Brave New World” of the digital, global market place. The Internet for sure has made many things easier, but also added lots of layers of complexity. All the more trustqualityrelevance & reliability are still THE essential qualities to have, especially when communicating online. Back in 2013, I have already been asked by talk master & radio moderator Peter Agathakis to join a panel session at the ReiseSalon travel trade show, with “travel bloggers & journalists discussing the future of (online) travel writing”.

This year’s panel talk has us discuss the business of online reviews together with such prominent panel guests as Ulrich Cramer (Holidaycheck), Tom Breckwoldt (Tripadvisor), Thomas Brenner (Austrian Hotel Association “ÖHV”) as well as Christoph Norden (Tourist Austria International). Exciting: I am here to represent the travel bloggers‘ point of view!

Herzlich Willkommen: Das Ambiente der Wiener Hofburg lädt nationale wie internationale Gäste zum Meinungsaustausch in imperialer Atmosphäre.

Extending a warm welcome: The imperial ambiance of the Vienna Hofburg Palace invites national and international visitors to its magnificent “ReiseSalon” tourism trade show.


Peter Agathakis, unser Talkmaster von ORF Radio Wien wie er leibt & lebt - und die Diskussion beim Salongespräch auf herzliche & kompetente Art und Weise managt.

Peter Agathakis, our talk master & radio moderator at the ORF Radio Wien is about to kick off the panel discussion in his usual friendly and professional manner.


Zum Thema Glaubwürdigkeit, Kompetenz & professionelle Berichterstattung vertrete ich die Sichtweise von uns Reisebloggern im internationalen Netzwerk ...

Representing me & my fellow online travel writer colleagues, I talk about the importance of credibility, authenticity & professionalizing travel blogger relations …


... während es vor allem von Ulrich Cramer (Holidaycheck) & Tom Breckwoldt (Tripadvisor) sehr viel Wissenswertes aus der Praxis international renommierter Urlaubsbewertungsportale zu lernen und zu erfahren gibt.

… while learning many new practical insights and aspects about the business of online reviews from the likes of Ulrich Cramer (Holidaycheck) & Tom Breckwoldt (Tripadvisor).


So here is what I have to say summing up this panel discussion for you:

A toast to transparence therefore, and the exciting times we are living in! 😀

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Written by Elena

Elena writes about creative destinations, shares her personal travel stories and brings inspiring photography & interesting news updates home to you. Her mission is: "Continue to be amazed at this world, one creative travel experience at a time."

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Elena has recently published "The Creative Traveler's Handbook". Chock full of inspiratinal stories, travel tips and advice, it offers everything you need for planning and managing your next creative escape, addressing beginners and experienced travelers alike. Here's how to get your hands on it now!
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