Hi! I'm Elena! Welcome to my travel blog Creativelena.com.
For me, it is all about “life-seeing instead of sightseeing”: Join me as I create, eat & live my way around the world. Curious?
*Check out my book, “The Creative Traveler’s Handbook”, for learning more about what we mean by creative travel. Travelling means the world to me, makes me fit for everday life and sometimes, I trust, also calmer on the inside. Read this blog with a smile, share what you love and remember to check back regularly: After all, when was the last time you did something for the first time?
The year 2014 marks my third visit of the prestigious Vienna Travel Trade Show “ReiseSalon” held at the Hofburg Palace, one of Austria’s top event locations. Entering here, you immediately feel enchanted, lured away to meet high-end travel partners spell-bound by the imperial ambiance of what used to be, Franz & Sissi’s very own palace. Add tweeting New Media Advocates who “grow vines” & follow the protocol of group pictures & Selfies all the way to Genuss Reisen Österreich, Austria’s gourmet hotel cooperation, and you get some quite delectable, refreshing meeting moments in a unique atmosphere.
Clear there, so far!? 😉
“Dear Travel Bloggers. Be upfront about who you are and what your business model is. (New) Media Services are worth their money. The industry has to be(come even more) professional!”
The success of such cooperation work between travel bloggers as “journalists of the new digital media age” and stakeholders in tourism marketing essentially depends on being transparent and open-minded about setting goals (“talking the same language”!), taking the trouble to actually defining those goals by involving all partners concerned and reporting on them so as to achieve the famous win-win situation for everyone. Only in this way can we all move forward as an industry, I believe.
Such is the talk between me & my dear travel blogging colleagues at the next Austrian Travel Blogger Meetup after #VisitLinz!, taking place at the ReiseSalon in the Vienna Hofburg Palace at the stand of Genuss Reisen Österreich. From left to right: Peter Steinwidder (Hotel Stainzerhof), Victoria Koffler (GlobeAstronauts), Anja Wendling (Rheinland-Pfalz), Günter Exel (TravelLive, TourismusZukunft), Gudrun Krinzinger (Reisebloggerin), Franz Roitner (Kurzurlaub), Katja Leber-Wratschko (Gut Pössnitzberg), Peter Gürtl (Hotel Gürtl), Oliver Pichler, Angelika Mandler (WiederUnterwegs), Maria Kapeller (Kofferpacken) & Jakob Weiss (Weltblicke)!
Our “It-Girl” at the ReiseSalon Travel Trade Show is there to entertain us – What would Franz & Sissi make of her all these years later, I wonder …?
Genuss Reisen Österreich offers a warm welcome with typical local gourmet snacks from the “Green Heart of Austria” that is the province of Styria!
Interesting to say the least: My meeting with fellow lifestyle & travel blogger Christoph Teufl, who sets his own standards & goals with his PR & video event management company …
… as may be seen in this “epic landscape video” depicting the beauty and inspiration from travelling around South-Eastern Europe:
Online Reviews: “The Good, The Bad & The Ugly”. And what essentially remains to be said about the online review business.
As I mentioned beforehand: It is an exciting moment to be talking about travel education & online travel research in the “Brave New World” of the digital, global market place. The Internet for sure has made many things easier, but also added lots of layers of complexity. All the more trust, quality, relevance & reliability are still THE essential qualities to have, especially when communicating online. Back in 2013, I have already been asked by talk master & radio moderator Peter Agathakis to join a panel session at the ReiseSalon travel trade show, with “travel bloggers & journalists discussing the future of (online) travel writing”.
This year’s panel talk has us discuss the business of online reviews together with such prominent panel guests as Ulrich Cramer (Holidaycheck), Tom Breckwoldt (Tripadvisor), Thomas Brenner (Austrian Hotel Association “ÖHV”) as well as Christoph Norden (Tourist Austria International). Exciting: I am here to represent the travel bloggers‘ point of view!
Extending a warm welcome: The imperial ambiance of the Vienna Hofburg Palace invites national and international visitors to its magnificent “ReiseSalon” tourism trade show.
Peter Agathakis, our talk master & radio moderator at the ORF Radio Wien is about to kick off the panel discussion in his usual friendly and professional manner.
Representing me & my fellow online travel writer colleagues, I talk about the importance of credibility, authenticity & professionalizing travel blogger relations …
… while learning many new practical insights and aspects about the business of online reviews from the likes of Ulrich Cramer (Holidaycheck) & Tom Breckwoldt (Tripadvisor).
So here is what I have to say summing up this panel discussion for you:
Check it. Get real. And make up your own mind. Like in a mosaic, the image of a hotel or rated travel service is made up of many single (subjective) reviews, ultimately always depicting a picture of reality. No intents of fraud or falsified opinions will ever be able to contradict those in the long term, and if confronted with such intents as a business owner, you “must call the police” and take legal action, as both Ulrich Cramer (Holidaycheck) and Tom Breckwoldt (Tripadvisor) agree. Help and assistance are provided by the respective teams of both companies.
Our vision for the future: Online reviews & online travel writing, Quo vadis? Last but not least, Peter Agathakis confronts us with what still lies ahead for all of us. Christoph Norden goes on to argue that we might well be looking back at this age as the “Online Middle Ages” one day. Tom Breckwoldt looks at the vision of Tripadvisor’s founding father Steve as being followed through into the future where relevance and usability for the community meet new technologies at an ever increasing rate. I agree with him in the sense that knowing the original motivation of human beings – that is, recommending relevant things among friends & family, sharing subjective opinions and experiences and finding those relevant, tailor-made information for you – automatically means you are going to be successful, both now and in the future. Once more, it shows: Quality, reliability, relevance & competence simply pay off – both in business and in life. Long-term, that is!
A toast to transparence therefore, and the exciting times we are living in! 😀
Elena writes about creative destinations, shares her personal travel stories and brings inspiring photography & interesting news updates home to you.
Her mission is: "Continue to be amazed at this world, one creative travel experience at a time."
Ready for learning even more about creative travel?
Elena has recently published "The Creative Traveler's Handbook". Chock full of inspiratinal stories, travel tips and advice, it offers everything you need for planning and managing your next creative escape, addressing beginners and experienced travelers alike. Here's how to get your hands on it now!
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