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You wouldn't be here if you weren't curious.*

Hi! I'm Elena! Welcome to my travel blog Creativelena.com.
For me, it is all about “life-seeing instead of sightseeing”: Join me as I create, eat & live my way around the world. Curious?

*Check out my book, “The Creative Traveler’s Handbook”, for learning more about what we mean by creative travel. Travelling means the world to me, makes me fit for everday life and sometimes, I trust, also calmer on the inside. Read this blog with a smile, share what you love and remember to check back regularly: After all, when was the last time you did something for the first time?

Workshops & Conferences

Creative Storytelling Workshop through Creative Tourism Austria

MAKE ME CARE! Why should I listen to you? What story does your person, your hotel, your offer tell me? “A so-called ‘Plättenfahrt’ on lake Aussee essentially means selling a dream to our clients”, Mrs Stocker, managing director of the hotel Erzherzog Johann in Bad Aussee, explains: “If we then manage to surprise their culinary imagination with our local lake brass specialities and […]

Travel Bloggers Unite: Storytelling, Skills & Strategies for Travel Bloggers

The ART OF STORYTELLING: Pretentious, self-obsessed and utterly boring. Mike Sowden, of Fevered Mutterings (Misadventures in Travel & Storytelling), lets us in on his first take on the art of storytelling during our second day of this year’s Travel Bloggers Unite Conference in Rotterdam: Clearly, it is a far cry from the inspiration he achieves through his writing […]

Travel Bloggers Unite Conference in Rotterdam

The excitement in the room is palpable. The general manager of Hotel Mainport, this year’s venue for the Travel Bloggers Unite Conference, talks to us about how the hotel has literally opened up just in time for the event, only five days ago. A round of applause: Let’s hope the WiFi does not break down just […]

2nd International Creative Tourism Network Conference in Paris

From 6 to 7 December, 2012, Paris was host to the 2nd International Conference of the “Creative Tourism Network“. More than 200 delegates from over 20 countries in Europe, Thailand & the United States have come here to develop, discuss & debate trends in creative & “relational” tourism involving active, hands-on engagement of visitors with their respective destination. […]

Jörg Hohenadl von Kräuterwind Genussreich Westerwald gibt uns Einblicke in die Welt der Kräuter (c) www.kraeuterwind.de

Germany boosts Creative Tourism Development

30 stakeholders have recently launched a staggering 18 creative tourism products in a single-day workshop including 2013 dates & venues for these experiences in the LIMES World Heritage Area in the province of Rheinland-Pfalz. Part of what will be offered to interested (cultural) travellers are exciting and fresh experiences such as Roman Herbal Experience, Roman […]

Working With Travel Bloggers: A way ahead

“You’ll be amazed at the value you create.” During my participation in this year’s World Travel Market session on “How to measure the Return On Investment of travel bloggers”, I learn of an animated discussion to secure the monetary value of what exactly means x amount of tweets published by x amount of bloggers. How do destinations […]

What News from the World Travel Market?

Ever heard of “Nollywood”? Or wandered what you can do with BRICS? (no masonry, that’s for sure). And who of you already owns a Smart TV? To my absolute dismay, I read and hear in this year’s World Travel Market Global Trends Report that “smart TVs are on the verge of taking off” while all the while (for over […]

Creative Tourism Development Workshop in Germany.

A summary of a creative tourism workshop in Germany.   At the end of the day, participants were able to leave with package offers for their businesses: PER GmbH, the project development company of the state of Rheinland-Pfalz, has agreed to financially support the companies’ projects in the field of network development, marketing and sales. A follow-up […]

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