You wouldn't be here if you weren't curious.*

Hi! I'm Elena! Welcome to my travel blog Creativelena.com.
For me, it is all about “life-seeing instead of sightseeing”: Join me as I create, eat & live my way around the world. Curious?

*Check out my book, “The Creative Traveler’s Handbook”, for learning more about what we mean by creative travel. Travelling means the world to me, makes me fit for everday life and sometimes, I trust, also calmer on the inside. Read this blog with a smile, share what you love and remember to check back regularly: After all, when was the last time you did something for the first time?

Tourism Product Development

The “Power of Community Building through Social Media” in the context of religious cultural heritage tourism in Europe.

“Dear Elena. I told them I want you to speak at our cultural heritage tourism conference in Vicenza later this year. About the power of community building, digital communication strategies, and the use of Social Media. Why? Because I believe it is important – even, or especially, in the context of religious cultural heritage. I believe even the Vatican will […]

(Somewhat) Hot debates ...

#EuropeTour goes Austria: 2nd European Project Meeting in Waidhofen, Mostviertel

Veni vidi vici. I came, saw and won. Not quite like Cesar did, but much in the sense of conquering more (knowledge) terrain. Talking about cultural tourism management & digital communication skills … So much to be learned and developed still! The future is a bright place, my dear readers. Even, or especially, at a cooperative […]

#EuropeTour kicks off in Bad Wimpfen, Germany

“The principal aim of EUROPETOUR is to empower local stakeholders in rural cultural tourism across Europe in the use of Social Media & modern communication technologies for taking better business decisions.” Phew. What reads as a somewhat lengthy explanation, is my try to sketch three years of work, eight European partner institutions and a total […]

INATEL #ISTOForum2015: European Tourism For All Conference in the Algarve, Portugal

Portugal, I must say, kind of sticks on me. The call to speak at INATEL’s forum “Tourism for All” came second only after keynoting at Tourism Portugal’s Heritage Fair in Coimbra, complemented by attending Lisbon’s delicious World Food Tourism Summit earlier this year. Sharing once more, and representing this time, the “creative tourism movement” (thank you so […]

#SomosPatrimonio: Creative Travel Keynote Speech in Coimbra, Portugal

“Dear Elena Paschinger. I’m Pedro Matias from Turismo de Portugal. We are organizing a cycle of debates called ‘Tourism Talks Pro‘ aimed at travel professionals and entrepreneurs wishing to exchange knowledge on business innovation & forward thinking. It is held in Coimbra as part of the 3rd edition of the so-called ‘Heritage Fair’. Considering your […]

The Creative Traveler’s Handbook: Happy Birthday & London WTM Release Party!

My dear readers: Has it really been a year? A year since I set out to travel the world, researching creative travel for my book-writing project? I guess it has. Creative Iceland. New York, New York … Creativity in the high mountain desert of Santa Fe. Food-touring Miami. Porto Alegre, Brazil’s no. 1 creative destination … New Zealand. Japan. Nepal. […]

#WFTS15 World Food Tourism Summit: Top Foodie Trends from Lisbon, Portugal

“I am going to Portugal for the World Food Tourism Summit … and can you believe it?! Two days of eating, sharing, learning & networking in a country steeped in flavours from all over the world! A country most certainly apt for hosting a summit like that. …” Beaming at whoever would listen to my #foodlover comments in the lead-up […]

#ITBBerlin 2015: UNWTO Panel Discussion on Community Empowerment Through Creative Industries

“Hi Elena! Yes, you can spread the news: I have spoken with the other authors and we’re a go. If you want to move forward, let me know. Say hi to everyone at ITB for me. Janice.” Oh, dear Janice !! I am, quite literally, bouncing up & down in Berlin over reading these words concerning my upcoming book project […]

At the same time, just around the corner, my eyes widen over this amazing "piece" of street art graffiti !!

Košice: European Capital of Culture & a Cradle of Creativity!

“Dear Elena Paschinger. I am contacting you on behalf of an international conference aimed at innovative destination management in tourism, which will take place in Košice, Slovakia. The conference focuses on best practice examples of innovative know-how exchange and experience in tourism destinations. We would be delighted if you could speak in front of our […]

"Visiting Chile", I find this London street artist inspired by a painting of the city of Valparaíso ...

#WTM2014: Top Creative Travel Blogging News from the London World Travel Market

“Welcome to London, Elena! How are you?” – “Perfect actually! I am starting a round the world trip here today researching creative travel around the globe for publishing my first book about the subject in 2015!” – “What?!” Share your passion. Travel often. Inspire others. I beam at the many familiar faces & new people […]

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