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You wouldn't be here if you weren't curious.*

Hi! I'm Elena! Welcome to my travel blog Creativelena.com.
For me, it is all about “life-seeing instead of sightseeing”: Join me as I create, eat & live my way around the world. Curious?

*Check out my book, “The Creative Traveler’s Handbook”, for learning more about what we mean by creative travel. Travelling means the world to me, makes me fit for everday life and sometimes, I trust, also calmer on the inside. Read this blog with a smile, share what you love and remember to check back regularly: After all, when was the last time you did something for the first time?

Tourism Product Development

... und von Francesca Petrini ...

Getting to know #DestinazioneMarche and its many creative cultural delights thanks to our #EuropeTour partnership.

What comes to your mind when you see the hashtag #EuropeTour ? Social Media tells me that more often than not, people get back to us thinking that our European project for the sustainable development of cultural tourism in rural areas is more like a travel agency. Funded by the EU’s Erasmus+ programme, our aim is, however, […]

... a place of happing meetings ...

#EuropeTour, our European A-Team for cultural tourism development in rural areas, meets again in Potes, Cantabria, Spain!

There is always so much to learn from each other “when Europe meets”. I love our #EuropeTour project meetings on cultural tourism development in rural areas of Europe, such as the one we organised in Austria last year, or the one that had me travel to (and get to know) the culture of North-Eastern Romania for […]

The #CreativeTravel A-Team #inCostaBrava: From left to right, ...

Keeping Blogger Relations fresh: #CreativeTravel, Social Media Marketing & Networking #inCostaBrava.

#CreativeTravel #inCostaBrava. My connection with Catalonia, and Costa Brava in particular, is both a heartfelt as well as a professional one. “M’agrada molt aquest projecte i encara més que el lideris tu. Per professionalitat, per passió i per compromís amb la destinació.” – “I really like this project, and even more that you are in […]

... oder der Präsentation in Portugal ...

“So how do you make money out of this?” The #LifeOfATravelBlogger as it is.

There is this one question that keeps coming up in my life. I hear it from my students, as well as from my parents’ friends, or even from other bloggers in this “brave new world” of ours: “Well, then, professional travel blogger. Always on the move! But tell us (again), how do you actually make money!?” […]

... finally meeting as part of the big family gathering at #NBEFinland !!

#NBEFinland Nordic Bloggers’ Experience: “From Niche to Business” at Matkamessut Travel Trade Show in Helsinki

“When was the last time you did something for the first time?” A popular quote I always enjoy using in my presentations, the last time I did something for the first time was Wednesday, 18 January 2017. My first #NBEFinland conference, as well as my first-ever speech on how to move “from niche to business” in […]

Travel Trade Show “ReiseSalon”: Sustainable Travel #inVienna & the Second Austrian Travel Blogger Slam

The phone rings. It is a Wednesday evening. That is, three days ahead of the annual Austrian travel trade show “ReiseSalon” at the Palace of Schönbrunn, a truly beautiful venue for an equally unique conference. “Elena … Care to participate in our travel blogger slam still? We know it’s last minute but … we’d really appreciate your presence there.” Can’t […]

The “Power of Community Building through Social Media” in the context of religious cultural heritage tourism in Europe.

“Dear Elena. I told them I want you to speak at our cultural heritage tourism conference in Vicenza later this year. About the power of community building, digital communication strategies, and the use of Social Media. Why? Because I believe it is important – even, or especially, in the context of religious cultural heritage. I believe even the Vatican will […]

(Somewhat) Hot debates ...

#EuropeTour goes Austria: 2nd European Project Meeting in Waidhofen, Mostviertel

Veni vidi vici. I came, saw and won. Not quite like Cesar did, but much in the sense of conquering more (knowledge) terrain. Talking about cultural tourism management & digital communication skills … So much to be learned and developed still! The future is a bright place, my dear readers. Even, or especially, at a cooperative […]

#EuropeTour kicks off in Bad Wimpfen, Germany

“The principal aim of EUROPETOUR is to empower local stakeholders in rural cultural tourism across Europe in the use of Social Media & modern communication technologies for taking better business decisions.” Phew. What reads as a somewhat lengthy explanation, is my try to sketch three years of work, eight European partner institutions and a total […]

INATEL #ISTOForum2015: European Tourism For All Conference in the Algarve, Portugal

Portugal, I must say, kind of sticks on me. The call to speak at INATEL’s forum “Tourism for All” came second only after keynoting at Tourism Portugal’s Heritage Fair in Coimbra, complemented by attending Lisbon’s delicious World Food Tourism Summit earlier this year. Sharing once more, and representing this time, the “creative tourism movement” (thank you so […]

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