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You wouldn't be here if you weren't curious.*

Hi! I'm Elena! Welcome to my travel blog Creativelena.com.
For me, it is all about “life-seeing instead of sightseeing”: Join me as I create, eat & live my way around the world. Curious?

*Check out my book, “The Creative Traveler’s Handbook”, for learning more about what we mean by creative travel. Travelling means the world to me, makes me fit for everday life and sometimes, I trust, also calmer on the inside. Read this blog with a smile, share what you love and remember to check back regularly: After all, when was the last time you did something for the first time?

PR & Blogs

Asking Around Austria: 10 Answers from 10 Influencers. Today: Gudrun Krinzinger & her blog “Reisebloggerin”

Dear Gudrun! Today, we would like to know more about your work as a “digital influencer”. How important are community & networking for you, and where will the way still lead you both personally as well as in business? We are curious to know more! Thank you for taking part and answering my interview. Here we […]

Asking Around: 10 Answers from 10 Influencers. Today: Michael André Ankermüller & his Blog Bohème

Dear Michael! Today, we would like to know more about your work as a “digital influencer“. How important are community & networking for you, and where will the way still lead you both personally as well as in business? We are curious to know more! Thank you for taking part and answering my interview. Here we […]

ITB Berlin 2017: Live on air #inAustria & lots more great networking opportunities.

ITB Berlin. Somehow, each and every year, it creeps up on you slowly, until it hits you again almost by surprise. For the ninth time this year, and ever since I’ve attended the world’s largest travel trade show, ITB Berlin, as a tourism student (and now a fully fledged, professional travel blogger), it has exuded a certain kind […]

Asking Around Austria: 10 Answers from 10 Influencers. Today: Melanie Schlotze & her blog LifeTravellerz

Dear Melanie! Today, we would like to know more about your work as a “digital influencer“. How important are community & networking for you, and where will the way still lead you both personally as well as in business? We are curious to know more! Thank you for taking part and answering my interview. Here we […]

... finally meeting as part of the big family gathering at #NBEFinland !!

#NBEFinland Nordic Bloggers’ Experience: “From Niche to Business” at Matkamessut Travel Trade Show in Helsinki

“When was the last time you did something for the first time?” A popular quote I always enjoy using in my presentations, the last time I did something for the first time was Wednesday, 18 January 2017. My first #NBEFinland conference, as well as my first-ever speech on how to move “from niche to business” in […]

Travel Trade Show “ReiseSalon”: Sustainable Travel #inVienna & the Second Austrian Travel Blogger Slam

The phone rings. It is a Wednesday evening. That is, three days ahead of the annual Austrian travel trade show “ReiseSalon” at the Palace of Schönbrunn, a truly beautiful venue for an equally unique conference. “Elena … Care to participate in our travel blogger slam still? We know it’s last minute but … we’d really appreciate your presence there.” Can’t […]

The “Power of Community Building through Social Media” in the context of religious cultural heritage tourism in Europe.

“Dear Elena. I told them I want you to speak at our cultural heritage tourism conference in Vicenza later this year. About the power of community building, digital communication strategies, and the use of Social Media. Why? Because I believe it is important – even, or especially, in the context of religious cultural heritage. I believe even the Vatican will […]

... and thanks dear Niamh Shields, for "side-tracking" me ...

#WTM2016 in London: Professional Influencer Relations & Creative Tourism Update

The World Travel Market, the world’s largest travel trade show after ITB Berlin, is held each year at the beginning of November in London. “Do you still go there, Elena?” Is it really worthwhile, some of my friends & fellow travel industry members are asking me after my fourth visit there this year. Well, yes. I do. What […]

Thank you Lola, for your super powerful, concluding keynote at TBEX Stockholm. You will indeed go far still, and I am glad to have you met you finally !!

#TBEX Stockholm 2016: Trending Topics from the Digital Travel Publishing Age

#TBEXStockholm. “It’s a different way of doing things.” True that, dear Jaume Marin. 2016 has marked my third “Travel Bloggers Exchange” conference after participating in Dublin back in 2013 as well as #inCostaBrava last year. Every year, the world’s largest gathering of digital influencers and tourism industry people is held in a different European, American […]

Social Media Marketing, Storytelling & Influencer Relations in Cultural Tourism.

“When was the last time you did something for the first time? And: How did it make you feel? I am interested in your very own, individual experiences …”, I encourage my participants in our two-day weekend seminar in Waidhofen an der Ybbs to share from their rich fundus of memories. More than once, I am […]

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