First of all, I would like to say thank you. To all the partners, opinion leaders, bloggers & tourism experts whose exceptional vision and determination I came to appreciate during the past 18 months: Thank you Andersreisender, Travelwriticus, Tripwolf Reiseblog, SofiasWorldSays, Breitengrad53, LittleMissItchyFeet, Vanilleah, Reisedoktor, Reisebloggerin, Kristine Honig, Claudi um die Welt, JustTravelous, LiveShareTravel, Teilzeitreisender, Kaffeeersatz, Germany’s Reiseblogger-Kollektiv and the Austrian Travel Blogger Network as well as to all “my” partners in Burgenland, Graz, Salzburg, Friuli Venezia Giulia, Rheinland-Pfalz and at the Wine & Spa Resort LOISIUM Hotel.
Together, we really managed to create added value and achieve some innovative forms of cooperation. Wherever travel bloggers and tourism destinations met, successful new types of campaigns and projects have been launched, most of which unprecedented in terms of local tourism PR.
Travel Blogger Campaigns create added value for digital tourism PR
The head of KURIER Travel Section, one of the leading Austrian daily newspapers, is publishing a blog post well ahead of its printed counterpart about his “Motorsägenschnitzkurs” (Woodcarving with chainsaws) in Burgenland. In Salzburg, the “Salzburger Nachrichten” newspaper publish an entire travel article based on the Austrian travel blogger “Andersreisen”, covering “Grenzerfahrungen – Radreise im Burgenland” (cycling holidays in Burgenland) in September 2012. Countless travel bloggers take to cities, hotels or destinations by publishing their opinions as digital media experts concerning top highlights and personalised travel stories. In doing so, the general esteem of travel bloggers as partners for digital promotion and PR is continuously being raised. This, in turn, has led to a rising number of international collaboration efforts between (professional) travel bloggers and tourism destinations: 2013 will see the publication of the “Book Of Travel Bloggers”, a kind of international travel blogger index launched by Oliver Gradwell, founder and managing director of Travel Bloggers Unite.
Yet this is only the beginning.
The Austrian National Tourist Board has launched one of the first international conferences with travel bloggers in the city of Innsbruck back in 2011 together with Travel Bloggers Unite & Tripwolf. Salzburg proudly “re-tweets” the first tweet impressions about the Austrian Travel Blogger Meet-Up and vows to launch a specific travel blogger campaign in 2013. Graz welcomes bloggers to the “Lange Tafel der Genuss-Hauptstadt“, a kind of large table set for many hundred people in the city centre of Graz each summer. At the Wine & Spa Resort LOISIUM Hotel finally, a group of international travel bloggers from Germany, the UK and Austria has been invited to enjoy a series of wine & spa treatments, “wine talks with wine growers” & modern wine architecture, who thanks to thousands of fans, followers and readers are reaching a high level of market penetration.
The obvious advantage: Readers and Followers are not limited to local areas or regions, but may (thanks to the Internet) join from any place in the world, including of course live commentary and feedback. For the first time in the history of professional travel journalism and travel writing, destinations, hotels and tourism stakeholders are able to “harvest” real travel intentions, enthusiastic opinions & feedback of potential travellers thanks to an “instant social reach as well as realtime feedback” while the blogger is still at the destination.
Exciting times, don’t you think?
And that’s why I keep insisting we develop cooperation with travel bloggers in a professional way, enthusiastically welcoming new initiatives of well-known travel bloggers while keeping up to date with the news of my colleagues through Facebook, Twitter, Google+ & Co. as well as by reading their blogs. How to fit it all besides work, travel & “leisure” time? Thank God I have achieved living a combination of these in my everyday life already! 😉
I look forward to your opinion & feedback of my views and to meeting you during one of our next trips, travel blogger conferences and of course travel blogger campaigns here in Austria, Europe or elsewhere! Drop me a line if you have something more to add.